KUALA LUMPUR: Mydin Mohamed Holdings Berhad (Mydin) has allocated more than RM 100.000 through its Mydin Prihatin initiative to assist underprivileged communities in preparing for Hari Raya Aidilfitri. A total of 700 children from welfare homes near Mydin branches will receive festive clothing worth RM150 each. The aid includes baju melayu'', ''songkok'' and ''sam ping'' for boys, while the girls will receive ''baju kurung'' and ''tudung''. Additionally, in collaboration with the Department of Orang Asli Development (JAKOA) Perak, Mydin will provide food aid to 220 Orang Asli residents in Kampung Orang Asli Sungai Kroh, Perak, this Tuesday (March 25). Mydin managing director Datuk Wira Dr Ameer Ali Mydin. in a statement, emphasised the company''s commitment to helping those in need, "It has always been our tradition to support underprivileged communities in getting their festive attire so they can celebrate Aidilfitri like everyone else. “Alham dulillah, our festive clothing collection is offered at highly affordable prices, ensuring that the allocated funds are sufifcient for complete sets. “Mydin is also working with the Selangor Welfare Department to extend aid to eligible recipients," he said. Mydin Prihatin is part of Mydin''s corporate social responsibility programme, working alongside its supplier partners. Parts of the proceeds from selected brand purchases will be channelled to those in need..